Understanding Local SEO.
Local SEO is an element of organic marketing where efforts are focused on helping your business rank for local searches, for example, 'near me'.
Local search optimisation will help promote your brand to customers when they're searching for services or products that you offer.
We start by ensuring your online business listings are claimed and have the correct information across the web, targeting the correct keyphrases.
Frequently asked questions.
A local citation is any online mention of the NAP (name, address, phone number) of a business. For example, online directories, social media platforms or blogs.
Local SEO management is the task of managing updates for your business listings such as media, posts or customer reviews and ratings.
As with normal search ranking factors, search engines aren’t explicit on what the true list of ranking factors are for local search.
However, close optimisation focus should be place on elements such as keywords, links, NAP consistency and reviews – just to name a few.
There are a few common reasons why your Google Business Listing may not be live:
- Your business isn’t verified.
- Google still needs to verify updates you have made to the listing
- Information you have added does not comply with Google’s guidelines.
Read Google’s full article on this topic here.
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours.
Google has also provided a full list of guidelines for Google Business listings.