Increase brand awareness
For small businesses, building brand awareness is essential to leading people down your purchase funnel.
Different people are at different stages of the marketing funnel when they conduct an online search. Some people already know what they want to buy and where they want to buy it from, whilst others might not even know they want to buy something – they could simply be researching, “Images of the most beautiful places in South Africa”.
We call the second group of people, informational searchers. Creating SEO content is one of the most effective ways of reaching these searchers and improving your brand awareness. Quality-crafted content can leave a lasting positive impression that has the potential to bring those people back to your website and may even convert them into a customer in the future.
Long term affordability
SEO is a marketing tactic that has the potential to grow your small business in a steady and positive manner.
It’s important for you as a business owner to understand what SEO is and what it is not.
It is an affordable, long term marketing strategy as once you have the technical foundations set in place, there is a possibility to continue at a lower budget by focusing on content and basic maintenance.
It is not a once-off implementation – especially if you want to see continued growth. If you are tempted to take this route due to budget restrictions, be sure to ask your SEO provider for training on how to measure performance and for a clear roadmap that will help you continue basic SEO implementations on a regular basis.
We are often questioned as to when results will start showing. Unlike paid search or paid social media, organic marketing takes time to adjust and you can expect performance fluctuations as search engines attempt to understand your website and where it should be ranked.
We recommend that you plan for (at least) a six to eight month initial commitment to SEO. Your SEO provider should advise you on the current organic search landscape for your business and explain any difficulties that you may experience in terms of competition or other factors that may impact your performance.
In the long term, SEO is an affordable marketing tactic and doesn’t immediately stop working if you decide to pause it for a month or two.
How does our SEO pricing work?
We have worked with a range of business types and sizes and understand the budget restrictions that you as a small business owner may have.
This is why we price for a recommended SEO strategy and rollout which can be manipulated according to your budget. Simply, this means that we will provide you with the same, high-quality services but at a longer rollout period. Our team will explain the difference in effectiveness of each pricing option and adjust our strategy accordingly when we become aware of tactics that will serve as a quick organic win to your business.
Free SEO consultation for small business owners
A great part of our business has been connecting with small business owners across South Africa, specifically those that have been negatively impacted by COVID-19 to provide advice on their marketing efforts.
The goal of our SEO consultation is to show you areas of your online presence that can benefit from SEO and also provide you with recommendations on how to do so.
If you would like to connect with us and learn more about the free consultation, get in touch with our team.